The most effective recruiting occurs when professional Scouting employees, volunteer leaders, and parents all work together, share ideas, and leverage each other’s skills, insights, and resources. For professional Scouters, recruiting may be part of their job. For parents, it’s an opportunity for their kids to make new friends. And for volunteer leaders, it’s a chance to watch youth learn new skills, try new things, and discover new paths. Regardless of your role, the outcome is the same:
Scouting makes the most of the limited time we have to shape the lives of America’s youth.
We’ve assembled several assets you can use to grow your unit. Need a different size or looking for something specific to your unit? Contact your local District Executive for help.
Also, if you need additional help, please contact Minsi Trails Council Marketing Manager, Al Blose at alista.blose@scouting.org
The BSA Social Media Playbook will be your guide as you use social media to communicate, recruit, retain, and inspire those in your community. Learn about best practices, recent trends, and the tools available to ensure your success.
The Boy Scouts of America has developed the following guidelines and policies to help you safely navigate the use of social media channels for your council or unit. These guidelines are a complement to the BSA’s existing Youth Protection policies and training.
To continue to be successful and keep growing, your unit must be visible in the community. Community newspapers want and need submissions. Most do not have large staffs, so a submitted article is a welcome assist. Scouting should not be a well-kept secret. Scouts in action should appear next to articles about athletic teams and other youth activities. Articles posted on refrigerator doors across the country help keep Scouting at the center of family activities.
Use these resoures to help promote your unit within your community.
Videos can be a power recruiting tool whether your audience is Cubs, Scouts BSA, Ventureres, or parents. Visit our YouTube channel for more recruiting videos or Contact, Minsi Trails Council Marketing Manager, Al Blose at alista.blose@scouting.org for a digital copy of any of the videos you see here.
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